Patrick George Wyndham Smith


Instead of telling them what not to do I told them exactly what behavior I wanted to see… I was giving clear, actionable feedback… I almost entirely removed the words “no” and “don’t” from my vocabulary. The result was an increase in the morale, energy, and skill of the team.

Kate Heddleston

Value must be greater than pain

Scott Jenson

By ensuring that it did only one job but did that job exceedingly well, the product is extremely satisfying

Jon H. Pittman

If your product is great, it doesn't need to be good

Paul Buchheit

Don't waste months optimizing your onboarding and such before you even have paying customers. That's a great way to procrastinate doing what matters most in the beginning: selling.

David Hauser on Indie Hackers

To succeed, you build that direct relationship with customers, and you do that by delivering the best possible stuff. And yes, is it hard? It’s devilishly hard. But it’s the only way

Ben Thompson on Exponent

Someone who has given you a dollar for something is much more likely to give you $200 for something than someone who’s never given you anything

Adam Wathan with Justin Jackson

Any time you’re learning something and have you to piece it together from other places, that means that everyone else has to do that too, and there’s a lot of people that are not going to put in that same effort and look everywhere to consolidate this

You will fail. End of story. You'll fall on your face. But, the great thing is, the internet’s attention span sucks. Your failure will soon be forgotten

Paul Dessert

The only way to get to the good ideas is to trudge through all the obvious and bad ones first

Jason Santa Maria

On Creativity

John Cleese

How an idea comes together for me

Jason Fried


Marc Edwards

Improving your writing skills is probably one of the best things an entrepreneur can do

Jason Fried on Dorm Room Tycoon

Write. Write poorly. Continue writing poorly. Write poorly until it’s not bad any more, and then you’ll have something you can use.

Seth Godin with Tim Ferris

What would you attempt to do if you knew you could not fail? What’s truly worth doing, whether you fail or succeed? In this failure, what went right?

Warren Berger with Fast Co Design

A setback at work diminishes employee happiness more than twice as much as a win increases it

Tomasz Tunguz

Good Design is About Process, not Product

Jared Sinclair

The pattern was to share Slack with progressively larger groups. We would say, ‘Oh, that great idea isn’t so great after all.' We amplified the feedback we got at each stage by adding more teams

Stewart Butterfield with First Round Review

You can store anything you want in Basecamp. But it’s going to work best if you use it to share and discuss read-only, flat rendered files. Screenshots, PDFs, proofs of copy, video edits, etc. Other tools are better for the constant churn of uploading/download or opening/saving that happens with an original PSD file

Ryan Singer with Basecamp

How side projects saved our startup

Mikael Cho @ Crew

Superheroes with a Compass

David Smith @ Release Notes

Pretend to be more than an indie

Pieter Omvlee @ Release Notes

Building a Showroom

Joe Cieplinski

If it wasn’t right out of the gate, they’re not coming back to you

Aaron Walter @ Inside Intercom

Faith in eventually

Jason Fried

“Most” is a dangerous word for a small business

Joe Cieplinski

The UX of User Experience

Andy Budd

Good graphic designers concern themselves with the what, the who, and the how

Mark Boulton

Obvious Always Wins

Luke Wroblewski

Drop Downs Should be the UI of Last Resort

Luke Wroblewski

What I Learned In My First Year as a Product Designer

Alvin Hsia

Creating UserOnboard Teardowns: My Process and Tools

App Marketing for Small Developers

Marco Arment @ NSConf

On making and marketing smart audio apps for Mac and iOS

Chris Liscio @ Debug

Why Startups Need to Focus on Sales, Not Marketing

Jessica Livingston @ Wall Street Journal

The same attitude which causes you to noodle endlessly on features. To delay marketing; to believe that if you build it, they will come. Or, hell, to ever build it or ship it at all. To seek feedback from your peers instead of your customers

Amy Hoy

Users are dead or why it’s time to get curious again

Eva Liparova

How We Got 2,000+ Customers by Doing Things That Didn’t Scale

Alex Turnbull @ Groove

Why paying to acquire customers is worth it

Stop Asking Me to “Sign Up”

Grigoriy Kogan

One danger about side projects is wanting to jump into all aspects at once. You start creating wireframes, writing your server routing logic, and thinking about use cases. Stop! The amount of micro context switching and decision making will lead to mental and emotional fatigue, ultimately slowing you down. Instead, do one thing at a time

Andy Jiang

21 management things I learned at Imgur

Sam Gerstenzang

Melton & Ganatra episode III: Shipping software

Don Melton & Nitin Ganatra @ Debug

An explanation of your regex will be automatically generated as you type

Firas Dib

Meng To interview

Ed Catmull interview

By separating the message (the requested behavior) from the receiver (the owner of a method that can respond to the request), the messaging metaphor perfectly captures the idea that behaviors can be abstracted away from their particular implementations

Apps sections

This is an example community anti-harassment policy, particularly designed for use in communities that are primarily online.

The time you spend on your docs is worth it. It might not feel like it when you’re doing them. You may never be able to measure it like you measure other things, but you’re helping out the people who use your product, and you’re helping yourself too. You may not know it, but you are, because you are cutting down on confusion, and you are making your product more lovable.

Founders often get roadblocked or distracted by things that will only matter a number of “ifs” down the road. And most of the time, what you learn in a first release or iteration, even with 10 users, teaches far more than sitting around second guessing.

Life is going to be in a constant change of flux — some ideas are going to work, some aren’t, some relationships are going to work, some aren’t, this how it’s going to unfold — then everything gets a lot easier, and you can finally relax a little bit!

Every Copywriting Formula Ever (don't write from scratch!)

I cataloged what seem to be the most popular of these patterns for adaptable multi-device layouts.

The AWS Free Tier enables you to gain free, hands-on experience with the AWS platform, products, and services

Fund people not projects — the scientists find the problems not the funders

Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you’ll find on surveys. They live with the design.

Who is the segment of people that you want to speak to that matters the most? And then designing an experience that makes them know with complete certainty and conviction that you are for them. You are for them to the exclusion of all others.

Justin Jackson

Julian Shapiro

My entire marketing efforts have involved answering questions on Stack Overflow, Quora, and Reddit — when other developers have a problem my API can solve, I let them know it’s there.